Visual Identity

Brand Identity

The Kingdom Koffee

Three Kingdom Koffee cold brew cans in Dark, Vanilla, and Hazelnut flavours.

YEAR

2024

ROLE

Brand Identity Designer

TOOLS

TOOLS

Photoshop, Illustrator

PROJECT SCOPE

Logo design, visual identity, packaging design, and illustration

The Idea

I imagined a cold brew brand with a regal personality. A crowned coffee bean crest, flavour-led colours, and fine line illustrations form an identity that carries across the range.

A small figure stands beneath enormous suspended rings in a dim underground chamber.

The Identity

A crowned coffee bean sits at the centre of the identity. The crest, wordmark, and flavour-led colours create a visual system that feels consistent across every can.

Kingdom Koffee wordmark and crowned coffee bean crest.
Kingdom Koffee wordmark and crowned coffee bean crest.

The Illustrations

I drew a cup, a queen, and a king using fine, continuous lines. Together, they give the brand its royal character and provide a set of illustrations for the flavour designs.

Fine line illustrations of a cup, queen, and king for Kingdom Koffee.
Fine line illustrations of a cup, queen, and king for Kingdom Koffee.
Fine line illustrations of a cup, queen, and king for Kingdom Koffee.

The Packaging

The cans share a crest, wordmark, and layout, while colour and illustration distinguish each flavour. The system keeps Dark, Vanilla, and Hazelnut recognisable as part of the same range.

Kingdom Koffee can designs with distinct colours and illustrations for each flavour.
Kingdom Koffee can designs with distinct colours and illustrations for each flavour.
Kingdom Koffee can designs with distinct colours and illustrations for each flavour.
Kingdom Koffee can designs with distinct colours and illustrations for each flavour.

The Final Range

Dark, Vanilla, and Hazelnut come together as one recognisable family. The final mockups show how the identity works across the complete cold brew range.

The complete Kingdom Koffee cold brew packaging range.