Visual Identity
Brand Identity
The Kingdom Koffee

YEAR
2024
ROLE
Brand Identity Designer
Photoshop, Illustrator
PROJECT SCOPE
Logo design, visual identity, packaging design, and illustration
The Idea
I imagined a cold brew brand with a regal personality. A crowned coffee bean crest, flavour-led colours, and fine line illustrations form an identity that carries across the range.

The Identity
A crowned coffee bean sits at the centre of the identity. The crest, wordmark, and flavour-led colours create a visual system that feels consistent across every can.


The Illustrations
I drew a cup, a queen, and a king using fine, continuous lines. Together, they give the brand its royal character and provide a set of illustrations for the flavour designs.



The Packaging
The cans share a crest, wordmark, and layout, while colour and illustration distinguish each flavour. The system keeps Dark, Vanilla, and Hazelnut recognisable as part of the same range.




The Final Range
Dark, Vanilla, and Hazelnut come together as one recognisable family. The final mockups show how the identity works across the complete cold brew range.
